Uber — “The Official Ride of the Toronto Raptors” — changed all its car icons near Scotiabank Arena to Raptors logos ahead of tipoff for the championship series.
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A message on the app says Uber is “supporting the Raptors during their championship drive” as their official rideshare partner.
The ridesharing app is likely to be busy tonight with Toronto’s passionate fans and watch party at Jurassic Park: Tickets for Game 1 have reportedly fetched prices as high as $60,000.
